I was ask about Flash SEO today and realized I hadn't given it much thought, maybe due to working on so many internal projects in the past. But I revisited the topic and did some research.

Although Google, and I think Yahoo, are claiming to be working on new technologies to index Flash content, they admit it would only be static text at best. So don't count on technology to do the trick anytime soon.

The truth is that you must provide the content via the page displaying the flash content through some means that their spiders will get what you want them to find and index. I offer a few observations here to help you get your Flash application indexed with search engines.

Use a div tag to provide an HTML alternative to browsers without a Flash plugin detected. This will trigger spiders to consume the alternate content, which you should include text and links. Be sure that the alternate content and the Flash application closely matches or you could get banned.

Use Flash page indexing if possible to create more url links to your Flash content within the Flash application. SwfAddress is an excellent resources for providing such capabilities, check it out.

Other than that, if your Flash content is embedded into an HTML page surrounded by other indexable content, then you have less to worry about. But for those who's entire site is Flash based, I hope my tips will help.

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